In today's online marketing landscape, it can seem like a very daunting task to learn how to market successfully. There are simply so many ways out there to drive traffic to your site, and lets face it without traffic your business is dead in the water. So if you want to learn the ins and outs of marketing but you want to try and do it for as little money as possible than you need to get creative in how you drive traffic to your site. This is not as difficult as you may seem, and many of the most effective marketing strategies out there are actually free. So I want to share my top 5 ways to drive free traffic to your website:
1. Write Articles
The biggest way you can create and distribute content on the web is to write articles on a subject related to your product or service. Offer up information on how to do something or maybe write a review of certain products your are offering. Then submit them to article directories. There are a number of directories out there but you need to stick with those that have high page rankings or else it is a waste of time. You are after all trying to build traffic so you need to submit to a directory that actually has traffic to give you. You can check rankings by visiting alexa.com.
2. Create a Squidoo Page
I'm sure by now you have probably heard of Squidoo, however if you haven't it is a site where you create "lenses" on anything you want such as on your product or service. They can be on related topics, reviews, whatever you want but you should make them revolve around whatever keyword(s) you are targeting. I think that you should have a number of different lenses because these get such great page rankings on Google that you will want to have a number of them pointing to your site.
This is a great way to build traffic and you can meet some great people while doing it. However when posting on forums you don't want to actually push your product, this is a no no. You will want to find forums that you are interested in and then become involved. Post messages, answer others posts, make yourself visible. Then you want to make sure that every one of your posts have a signature file at the end. It just needs to be a quick 1 or 2 sentence description or ad for your product and a link to your site. You'll be amazed how effective this can be.
4. MySpace or Facebook
Many people have a MySpace page or Facebook page to keep in touch with friends, but they can also be powerful tools to generated free leads. They allow you to get to know your prospects which builds curiosity in you and your site. Just remember not to actually advertise your product or service on your page, just build relationships with people who may later be interested in whatever you are offering because of that connection.
Last but definitely not least is posting videos on YouTube. This has become one of the greatest free ways to market your business online. YouTube videos are completely viral and you could be receiving traffic for a year from posting only 1 video. Think about how this could explode if you posting a couple of videos a month or a week even.
So here is just a short list of free ways to drive traffic to your site. I hope this has been helpful. Take care and happy marketing!