Even though you can make use of text based Adword links for your website, you will still need to find some way to draw traffic to your site. Interestingly enough, you may not realize how easy that is when you combine current news events with social networking and videos. For example, if you are following the news surrounding the environment, you can easily use a wide range of videos to draw traffic to a site dedicated to green products.
Today, many people are looking for ways to reduce reliance on plastics and other petroleum based products. At the same time, there are dozens of small business owners that make cloth tote bags and other items that can be reused during shopping trips. Chances are, many of these small businesses are also making use of the Google pay-per-click program to draw traffic to their site.
In order to tap into this market, all you will need to do is make a short video that can be posted on YouTube. From there, you can post the link on Facebook, Twitter, Ning, or Myspace. Among other things, you may want to include comical videos featuring your children or pets and cloth tote bags. Alternatively, you may want to simply create a video that explains the benefits of the products likely to be featured via the Google Adwords program. That said, you should be able to find some way to draw people to watch your video without even having to mention the product.
Once people are curious enough to land on your website, you will need to ensure that they want to click on your Adword links. Ideally, you should make sure that people understand they will gain some additional information if they click on these links. Or, you can create a blog post that serves as a commentary about things that may be found on the site you are trying to promote.
As with many other web based business building methods, you will need to adjust your marketing plans to fit consumer behavior. When it comes to working with Google pay per click, at least you will not have to actually ensue that a product gets sold in order to generate revenue.