Yahoo, which was originally Overture, was the original inventor of Pay for Performance, which was better known as P4P. They saw the potential that the internet had in becoming the most convenient way to shop as well as the effect that advertising was going to have within the business arena. By providing banner link ads in which individuals could simply click and automatically be directed to that particular site they were able to increase the flow of traffic to that particular site as well as help increase sale.
Yahoo provides this service to e-commerce websites, which can add keywords within their ad as well. By doing so, Yahoo gives these businesses a chance to generate more traffic to their website by utilizing their services. E-commerce is a highly competitive industry, but the more individuals are aware of your site, then the higher possibility your site has becoming successful with increased traffic and sales.
The key to any e-commerce business is having a consistent traffic flow. Fortunately, there are several methods available to ensure traffic flow is constantly generated, which will aid in a boost in sales. Utilizing keywords and phrases within search engines is one such way.
When an individual types in a particular keyword or phrase in any given search engine, then they will be given a page of results. On the right side of that page there will appear selected ad that have been paid for to appear with particular keywords or phrases when searched.
Many website owners work many long hard hours working on their site to ensure their sites are keyword and phrase ready to be high ranking websites. However, you can be right at the very top of the list on that first page as well as increase your chance of being clicked on since you will stand out.