If you have a blog or a website, or are interested in becoming an online entrepreneur, then you need to know about web traffic ranking. Web traffic ranking is the measure of how popular your site is in comparison to others, and can show you how saturated your message is among online viewers. If you don't know your web traffic ranking, then you don't know how effective your advertising is.
Web traffic can be measured and evaluated in many ways, just like foot traffic is in a traditional retail store. If you walked into your local Wal-Mart, you were counted. Each Wal-Mart knows how many people walk into each store every day. They also know how many people walk into the Target store down the street, so they are able to compare their ranking against a direct competitor. In addition, they know how many sales, how much the sales were for, and how many items were bought. This enables them to know the likelihood that each visitor will buy something. If 1,000 people come into the store each day, but only 10 buy anything, then there is a problem!
However, if you have a website that sells a product, then it is very likely that only 10 out of 1,000 visitors will buy a product. Because it takes so much more effort to drive to the Wal-Mart, walk into the store, pick up the merchandise and wait in line, more people will make a purchase there. They don't want to put out all that effort and leave empty-handed.
On the other hand, the less effort needed in an online transaction, the better. It is estimated that one out of three visitors to online retailers put items in their online shopping cart but never completely checkout. Make your website easy to use and you will see all of those shopping carts coming to the checkout counter!